Gumhead is a “gum-based, crowd-sourced, publicly interactive, social-sculpture self portrait” in the words of Douglas Coupland, the artist who conceived and developed this idea.

It sits inside the entrance of Holt Renfrew Men on Bloor St. West.

A large (about 6 foot tall) black head sits in the front of a menswear store.  People have been encouraged to add chewed wads of gum to the head.  It is about one third covered.

People are encouraged to add their own chewed gum with the intention that the head will become covered, obscured, and transformed.  And people have done so, some with imagination or whimsy.

He now has eyelashes on one eye.

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Gumhead is scheduled to remain until March 9th.
And yes, gum is provided…. as is the Purell!

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